Africa is rich in history, culture and creativity. However, the countries that make up our diverse continent are lacking in big businesses and legacy institutions within cultural industries. 
Along with the expertise, systems and practices that come with them — due to the lingering material and institutional impacts of history.
The lack of creative industry infrastructure, systems and practices has impeded on Africa’s sustainable creative entrepreneurial growth. 
Although we have global superstars creating and making waves in the spaces of music, fashion, art and cultural production — we as a continent and people — have very rarely been able to fully benefit from this creative output and the scope of its potential. 
In response to this, BubblegumX is an initiative aimed at supporting emerging creatives living and working on the African continent. At the initiative’s nucleus is an opportunity for the successful candidate to travel to Germany for a month-long fully funded internship at the PUMA HeadQuarters.
Each year Bubblegum Foundation will use its resources to realize initiatives that support and develop creatives across Africa. The first of these being an annual International exchange programme for creatives from the continent. 
1. Aged 18 – 28 years old

2. Based full time on the African continent

3. Has produced at least one physical collection (minimum 5 looks either as part of a tertiary institute or independently)

4. Fluent in English or German

5. Must hold a valid passport 
1. A pdf with images of 1-3 past collections

2. Letter of motivation

3. Video bio
BubblegumX is thrilled to announce its latest initiative with the iconic brand, PUMA. PUMA is a recognizable sportswear brand with a global impact on the fashion and sports world since 1948. With a rich history and commitment to innovation, PUMA continues to inspire and empower individuals worldwide, making a lasting impact in the fashion industry.  
 This ground-breaking partnership between BubblegumX and PUMA aims to provide an unparalleled opportunity for one young talented African designer to take a research trip to spend a month with PUMA’s footwear design team at their head office in Herzogenaurach, Bavaria and help push their career to new heights.