Africa is rich in history, culture and creativity.
However, the countries that make up our diverse continent are lacking in big businesses and legacy institutions within cultural industries — along with the expertise, systems and practices that come with them — due to the lingering material and institutional impacts of history.
In response to this, Bubblegum X is an initiative aimed at supporting emerging creatives living and working on the African continent. At the initiative’s nucleus is an opportunity for the successful candidate to travel to Amsterdam for a month-long fully funded internship at the Daily Paper HeadQuarters.
The lack of creative industry infrastructure, systems and practices has impeded on Africa’s sustainable creative entrepreneurial growth. Although we have global superstars creating and making waves in the spaces of music, fashion, art and cultural production — we as a continent and people — have very rarely been able to fully benefit from this creative output and the scope of its potential.