BubblegumX is conscious of history’s continued impact on the uneven development of our cultural industries in the Global Majority and thus aims to shift and expand the position of African business from having their products and services merely platformed — to being distributed and consumed globally. 

This initiative seeks to develop and support a new generation of empowered African creators, who comfortably and successfully occupy artistic and entrepreneurial spaces. A generation that will build, sustain and eventually pass on the creative businesses upon which the future of Africa’s creative industries is founded. 

Bubblegum X will also function as a platform providing exposure for aspiring fashion designers from the African continent — and as a space for digital storytelling from both Daily Paper and Bubblegum Club’s distinct perspectives. Our objectives are to: Expose young creatives to global networks and practices Bring knowledge and expertise to the continent Establish and strengthen networks between Africa and the diaspora With the intention of facilitating exposure to international creative industry systems, networks and practices